Develop the data-driven, multi-channel marketing strategies that drive membership growth and retention

Position Overview

As the Marketing Manager of Membership Growth and Retention at Sigma Nursing, you will lead the strategy and execution of marketing efforts that drive new member acquisition, strengthen engagement, and improve retention. Your work will focus on building high-performing data-driven campaigns that convert prospects into members and support long-term member value.

In this role, you will develop and execute multi-channel direct response marketing campaigns across email, digital, social, paid media, search, and direct mail. You will own the full campaign lifecycle, from segmentation and targeting through launch, optimization, and performance analysis. Your work will be grounded in data, using insights to continuously refine strategies, improve conversion rates, and increase lifetime value. You will define campaign strategy and performance goals, while partnering with channel specialists to execute and optimize campaigns.

You will partner closely with the Membership and Volunteer Engagement team and the broader marketing and communications department to ensure campaigns align with member needs, value propositions, and organizational growth goals. You will also manage campaign budgets, support forecasting efforts, and ensure marketing initiatives are delivering measurable results.

Success in this role means consistent growth in membership acquisition and renewal performance, high-performing campaigns that deliver clear return on investment, and well-structured lifecycle marketing strategies that strengthen engagement over time. Your work will directly contribute to the organization’s ability to grow, retain, and better serve its global member community.

This is a hybrid and remote-friendly role, open to U.S.-based professionals local to the Indianapolis, Indiana area and nationwide.

The starting salary range for this position is $70,000 - $80,000; offers are made within this range to ensure equity, consistency, and fiscal responsibility.

A Day in the Life

Your day often starts with a quick check on active campaigns and performance. You are reviewing membership acquisition, renewal, and engagement metrics to understand how campaigns are performing and where adjustments are needed. If something is underperforming, you are identifying the cause and deciding what to change, whether that is audience targeting, messaging, or channel mix.

A significant portion of the day is spent actively managing campaigns. This might include building or refining email and paid media campaigns, adjusting segmentation, reviewing audience lists, or preparing upcoming launches. You are working across multiple channels, ensuring each campaign is aligned with the member value proposition and designed to drive action.

Work frequently shifts between execution and coordination. You are meeting with the marketing and communications team to align campaign timelines, messaging, and creative assets, while also connecting with the Membership and Volunteer Engagement team to ensure campaigns reflect the member journey and support both recruitment and retention goals.

Optimization is ongoing throughout the day. You are setting up or reviewing A/B tests, analyzing results, and applying those insights to improve performance. This could mean refining a renewal message, adjusting an offer, or testing a new approach to increase conversions. Campaign performance is not static, and you are continuously making adjustments to improve results.

You are also monitoring budgets and campaign pacing, ensuring efforts are aligned with growth targets and making adjustments as needed. As campaigns progress, you document performance, capture key insights, and identify what could be scaled, refined, or discontinued in future efforts.

By the end of the day, campaigns have been adjusted, new tests are in motion, and the next set of decisions is already taking shape, all with goal of driving stronger, membership growth, retention, and long-term value.

You Would Thrive in This Position If:

• You have earned a Bachelor's degree in marketing, communications, business, or related field.
• You bring seven to ten years of progressive experience in marketing, with a strong emphasis on direct response acquisition and retention campaigns.
• You have a proven track record of driving membership or subscription recruitment and renewal growth through multi-channel campaigns.
• You have hands-on experience managing email, digital, paid media, and conversion-focused campaigns with measurable ROI outcomes.
• You have demonstrated experience developing and optimizing lifecycle marketing strategies, including onboarding, engagement, and renewal journeys.
• You have experience managing campaign budgets and forecasting performance against revenue targets.
• You are able to translate data and analytics into actionable marketing insights and strategy adjustments.

Who We Are

Sigma Theta Tau International Honor Society of Nursing (also known as Sigma Nursing or Sigma) is a global nursing organization with more than 100 years of impact, but what really sets us apart is how we support people—both the nurses we serve and the team members who make our work possible. We’re a community-oriented group of approximately 60 employees based in Indianapolis, Indiana, working in a remote-friendly environment. At Sigma, you’ll find a culture that values accountability, growth, and purpose. We offer strong health and retirement benefits, support professional development, and encourage open communication and collaboration across teams. If you’re looking for a place where your work matters and your growth is supported, you’ll feel right at home here.

We recognize that diversity and inclusion are essential to our success and are committed to creating a workplace that reflects the global nursing community we serve. We’re proud to be an Equal Opportunity Employer.

Ready to Join Us?

Apply today and help drive Sigma’s mission forward—building a stronger, more connected global nursing community.

About Sigma Theta Tau International Honor Society of Nursing

Sigma Theta Tau International Honor Society of Nursing (a.k.a. Sigma Nursing) is a nonprofit organization founded in 1922 by six nurses in Indianapolis, Indiana, and now operates globally with a mission to develop nurse leaders anywhere to improve healthcare everywhere. With a vision of connected, empowered nurse leaders transforming global healthcare, Sigma emphasizes values of love, courage, and honor, reflected in its name's Greek origins. The organization offers a collaborative and inclusive workplace, inviting talented, mission-driven professionals to join its efforts in driving meaningful change through recognition, education, and global opportunities. Sigma is committed to fostering a diverse and supportive environment for all team members.

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