The American Counseling Association (ACA) is the world’s largest organization representing professional counselors in various practice settings. Our vision: Every person has access to quality professional counseling to thrive. Our mission: Advancing the counseling profession, mental health, and well-being through education, advocacy, community, inclusion, and research. Our values: Diversity, Equity & Inclusion, Integrity, Proactive Leadership, Professional Community & Relationships, Scientific Practice & Knowledge, Social Justice & Empowerment. All American Counseling Association team members are encouraged, supported, and expected to demonstrate "The Way We Work Values": Be Flexible, Be Creative, Be Empowered, Be Inquisitive, Be Collaborative, and Be Respectful.

Job Purpose

The Sales Coordinator reports to the Director of Business Development & Strategic Partnerships and provides essential administrative and operational support to the Business Development team, including all activities related to revenue-producing opportunities and coordination for exhibitors, sponsors, and advertisers. This role streamlines sales processes, maintains client relationships, and supports revenue generation through meticulous organization and communication.

• Sales Support: Assist the Director/Sales team with coordinating contracts, deliverables, and marketing collateral for sponsorships and exhibit space for the ACA Annual Conference and virtual events. Serve as the primary point of contact for exhibit and sponsor customer service needs.
• Project Management: Support tasks associated with the sales of print (Counseling Today) and digital advertisements, Strategic Partner agreements, and other sales activities; all related tasks are completed promptly. This includes collaborating with other members of staff to execute the various sales/sponsorship deliverables.
• Event Coordination: Support logistics for sales-related events such as on-site exhibits/sponsorship at the ACA conference and sponsored webinars.
• Campaign Management: Coordinate ad order entry, material processing, scheduling, and campaign tracking (digital & print).
• Communication and Marketing: Serve as a primary point of contact for the preparation of sales material and develop sales presentations and other materials to explain and market ACA’s offering to align sales efforts with overall association goals and campaigns.
• Administrative Tasks: Handle administrative responsibilities, including pipeline management, contract management, and financial/budget management (invoicing and collections), coordinate meetings, process orders, and handle general administrative duties to keep the department running smoothly.
• Reporting: Work with the sales team to develop and monitor financial performance and report to management. Update sales dashboards and records, conduct prospect research and competitive analysis, maintain an accurate sales marketing database, and generate timely fulfilment reports.