The Product Manager is responsible for successfully supporting and growing the digital and learning products for the association. This position adds value to the organization by assessing market demand, competitive analyses, and bringing successful new products to market.    ESSENTIAL FUNCTIONS AND RESPONSIBILITIES Gathering customer requirements Assessing market demand Creating business cases for proposed products Ideating and planning products that add value to ASCD’s customers Budgeting, team creation, and resource allocation Tracks cost and work with internal and external resources to ensure that channel content is delivered on time and within budget. Developing and maintaini