American Association of Post-Acute Care Nursing (AAPACN)

TITLE:                                    Communications Manager

DEPARTMENT:                      Membership & Marketing

REPORTS TO:                        Director of Marketing

CLASSIFICATION:                  Fulltime, Exempt

SUPERVISES:                         None

PRIMARY PURPOSE OF POSITION

The Communications Manager is responsible for developing, executing, and optimizing AAPACN’s communications across all digital and multimedia channels. This role ensures consistent, engaging, and strategic messaging that supports the organization’s mission, programs, and member engagement.

The Communications Manager supports content creation, campaign execution, website and social media management, and performance analytics. This position collaborates closely with internal teams and external partners to bring communications from concept to completion, manages an integrated editorial and media calendar, and uses data-driven insights to continuously improve effectiveness.

GENERAL REQUIREMENTS

This position requires a thorough understanding of marketing, communications, and messaging, as well as strong teamwork skills. This position also requires high level communication skills and a proficiency in technology used to create and manage content, as well as a strong comfort level with new and evolving technology.

Decision-making: The decisions made are at a defined level and are based on existing policies and procedures. Some autonomy with decisions is expected and encouraged. The manager will work closely with the director to alter existing operations as needed. Decisions made may affect budgets and operating expenses.

Complexity: This position will require good problem-solving, analysis, and knowledgeable judgment based on experience or research. Working knowledge of multi-channel communications is essential to provide member and internal staff support.

Authority: This position is that of an individual contributor.

ESSENTIAL DUTIES

SPECIFIC DUTIES

Responsibilities include but are not limited to:

• Serve as a key communications partner to internal teams, program staff, and external partners to plan, coordinate, and execute communications across AAPACN

Content Creation & Campaign Execution

• Develop and publish high-quality, audience-focused content for digital platforms, including the AAPACN website, blogs, newsletters, email campaigns, social media, and marketing materials
• Translate organizational priorities, programs, and initiatives into clear, compelling messaging
• Execute integrated communications campaigns that support marketing, membership, education, and engagement goals

Website & Media Management

• Manage day-to-day content updates, layout changes, and maintenance of the AAPACN website
• Publish and maintain accurate, up-to-date content for programs, events, and initiatives
• Plan, manage, and maintain editorial and content calendars to ensure deadlines are met and brand consistency is upheld
• Create, schedule, and manage social media content across platforms such as Facebook and LinkedIn
• Monitor social media channels, respond as appropriate, and escalate issues requiring follow-up
• Monitor AAPACN presence in the media
• Manage paid/promoted social media content (e.g., review ads, track spend and performance)

Multimedia Platform & Channel Management

• Manage AAPACN’s presence across all multimedia platforms, including website, email marketing systems, social media, and learning platforms
• Optimize content for platform-specific performance, accessibility, and audience engagement
• Collaborate with internal teams to support campaigns, educational offerings, and organizational initiatives
• Ensure messaging alignment and brand consistency across all channels

Analytics, Reporting & Optimization

• Track and analyze performance metrics across digital and multimedia platforms
• Prepare regular reports on content performance, engagement, and audience growth
• Apply data-driven insights to refine content strategy and improve communications effectiveness

Other Duties

• Perform other duties as needed or as assigned in support of organizational goals

COMPETENCIES

To perform the job successfully, an individual should demonstrate the following competencies:

• Communication: Writes and speaks clearly and persuasively; listens actively; presents information effectively
• Teamwork: Collaborates respectfully; shares knowledge; supports collective success
• Planning & Organization: Manages multiple priorities, meets deadlines, and plans effectively
• Innovation: Approaches challenges creatively and identifies opportunities for improvement
• Problem Solving: Analyzes issues, develops solutions, and applies sound judgment
• Accountability: Takes ownership of responsibilities and delivers high-quality results

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Required Experience & Skills

• Minimum of five (5) years of experience in communications, marketing, or brand management, within healthcare industry recommended
• Strong proficiency in Microsoft Office (Word, Excel, Outlook, Teams, PowerPoint)
• Working knowledge of Google Analytics, Hootsuite, ClickDimensions, WordPress, and/or similar platforms   
• Comfort with and willingness to learn new technologies, platforms, and systems
• Excellent written and verbal communication skills
• Highly organized, detail-oriented, self-motivated, and attention to detail
• Ability to manage multiple projects and priorities in a fast-paced environment
• Strong customer service mindset for internal and external stakeholders
• Ability to work independently while collaborating effectively within a team
• Proven ability to build strong working relationships with members, volunteers, and staff

WORKING CONDITIONS

• Fully remote position
• Standard work schedule: Monday–Friday, 40 hours per week
• Prolonged periods of computer-based work
• Occasional travel (less than 10%)

SAFETY HAZARDS

• Minimal
• Remote working environment

This position description does not list all of the duties of the job. You will be evaluated in part based upon your performance of the tasks listed in this position description. Management has the right to revise this position description at any time. The position description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason.

About American Association of Post-Acute Care Nursing

American Association of Post-Acute Care Nursing (AAPACN) represents more than 20,000 post-acute care nurses and professionals working in more than 7,000 facilities nationwide. Dedicated to supporting post-acute care (PAC) nurses and healthcare professionals in providing quality care, AAPACN offers members best in-class education, certification, resources, and strong collaborative communities.

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