The Marketing and Communications Specialist serves as a key contributor to AHLA's marketing and communications efforts, with primary responsibility for social media management, member benefit marketing, and implementing advertising placement. This position leverages AI tools to generate and optimize written content across product and service lines, provides essential support for leadership communications, and promotional initiatives. This role requires the coordination of multiple projects and cross-departmental collaboration. Strong project management abilities are required, as well as experience in editing and social media. Experience with a membership organization is preferred. Experience with Canva, Higher Logic (or other similar broadcast communication system), and/org Claude Projects (or other similar AI tools) are a plus.

Key Responsibilities

Social Media 

• Schedule, generate, and implement social media content for all areas of AHLA
• Create graphics within Canva based on established organizational templates for social media posts as necessary
• Monitor social media performance and optimize engagement
• Maintain consistent brand voice across all social media platforms
• Respond to social media inquiries and engagement in a timely manner
• Maintain necessary social media profiles to coordinate AHLA company profiles
• Generate/review written content using AI tools for product and service lines
• Maintain content calendars and ensure timely delivery of marketing materials
• Adapt content for various formats and audiences
• Coordinate across departments for accuracy, review and approval.

 Member Benefits and Services Communications 

• Implement tactical campaigns for benefits and services including live webinars, podcasts, and PG toolkits
• Implement tactical campaigns for leadership applications and announcements, awards and recognition, as well as other member services.
• Maintain schedule and produce member e-newsletters for regular distribution
• Coordinate across departments for accuracy, review and approval
• Implement marketing campaign tactics for Top 10 and Top Honors Programs

 House and Paid Advertising 

• Schedule and implement text advertisements across organizational channels
• Coordinate newsletter advertising placements
• Coordinate website advertising placements
• Produce third party advertisement emails as necessary

 Press Relations and Media Support

• Draft and distribute press releases as needed
• Provide support for media inquiries and communications
• Coordinate with leadership on media-related matters as necessary and in collaboration with CMO

Leadership Communications

• Work with volunteer and staff leadership to create letters, scripts, and communications
• Utilize AI support to draft and refine leadership messages
• Ensure leadership communications align with organizational voice and goals, as well as the leadership voice

Other

• Bachelor’s degree or equivalent experience required.
• Two to four years of communications experience preferably at a non-profit membership association or similar organization.

About American Health Law Association

Major changes are sweeping throughout the United States healthcare system. With the importance of complying with the law’s many regulations, the need for quality education for lawyers in the field of health law has never been higher. The American Health Law Association (AHLA) is the nation's largest nonprofit educational organization devoted to legal issues in the healthcare field. AHLA addresses the issues facing our members by providing resources to those who practice in law firms, government, in-house settings, and academia, as well as educating the entire spectrum of the health industry: physicians, hospitals and health systems, health maintenance organizations, health insurers, life sciences professionals, managed care companies, nursing facilities, home care providers, and consumers. With such a wide range of complex and often confusing information regarding health law, everyone needs trustworthy information. AHLA serves as a public resource on health law issues, electing not to advocate for or against any particular policy proposals, but to produce the highest quality nonpartisan educational programs, products, and services concerning health law issues.

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