Population Connection seeks a Communications Specialist to help increase awareness of our work and mission on social media, in web searches, in the news media, and among those working on reproductive health and sustainable development initiatives. The Communications Specialist will work with the Advocacy and Communications departments to create and market written and visual materials that are educational, persuasive, and accessible. Population Connection and Population Connection Action Fund are membership-based organizations — as such, acquiring and retaining members is central to our mission, as is speaking as a collective voice on behalf of our 40,000 members in our outward-facing communications.

The Communications Specialist will be responsible for all aspects of social media management for the Action Fund, with an eye toward increasing followers and engagement. The Communications Specialist will work with the Advocacy department (including the Government Relations and Field teams) to write and send email copy to our members; write press releases, op-eds, letters to the editor, and blog posts; ensure cohesive messaging of our #Fight4HER campaign; and support additional campaign communications as needed.

The Communications Specialist will work with others in the Communications and Marketing departments to improve SEO, website traffic, and conversions through website improvements and paid ads. They will be responsible for keeping the website current, regularly reviewing content and making updates as needed. The Communications Specialist will also be responsible for developing and maintaining relationships with well-regarded news outlets around the country, with the goal of publishing pieces relevant to our work. When relevant opportunities arise, the Communications Specialist may attend large international conferences and occasional domestic field events.

Location: Hybrid; Washington, D.C. office 2-3 days per week

Key responsibilities

• Create and schedule content for Population Connection Action Fund social media channels, keeping up with new developments and identifying opportunities to expand following, reach, and engagement; respond to comments and direct messages
• Create and manage email content for #Fight4HER campaign through EveryAction platform; includes action alerts, campaign updates, event updates, biweekly news roundup, and general email communication
• Identify press opportunities and take lead on managing reporter engagement
• Monitor website and update content as needed (such as when there’s new data, statistics, policy info, and examples available)
• Help optimize SEO and paid traffic through website improvements and Google Ads; strive to convert website visitors into supporters via membership, volunteering, and/or activism
• Create other communications content, such as blog posts, press releases, op-eds, and letters to the editor

Additional responsibilities

• Support the Field team’s outreach efforts (including media work, potential partnerships, etc.) as needed, and keep an eye out for additional opportunities to increase Population Connection Action Fund’s visibility and advance its mission

Travel

• Potential domestic travel
• Potential large international conferences, not more than once per year
• Annual staff retreat in Virginia in June

Compensation

Low to mid 80s, commensurate with experience; competitive benefits package.

Excellent benefits package including

• Blue Cross Blue Shield PPO and POS medical coverage--$20/month individual
• Blue Dental coverage $5/month
• Employer paid life and disability insurance
• All Federal holidays plus winter holiday week
• Generous annual and sick leave
• 6% 401(K) match, immediate vesting
• $2,000 professional development budget

Application Instructions: Send documents to jobs@popconnect.org.

• Resume and cover letter
• 2-3 writing samples (press, blogs, or campaign materials preferred)
• Contact information for three professional references, preferably those who have managed your work in the past

Population Connection is an equal opportunity employer. Visit our website to learn more about our values.

Requirements:

• Pro-choice: Candidates must support every individual’s right to determine their own pregnancy and childbearing outcomes
• Must have a general understanding and appreciation for the connection between population dynamics and reproductive health advocacy
• Extensive experience with social media management and best practices for each platform (Facebook, Instagram, Threads, Bluesky)
• Extensive experience writing for issue advocacy or political campaigns
• Bachelor’s degree in a related field (e.g. public health, communications)
• 3-5 years of experience in a related field (e.g., campaign communications, political communications)
• Independent, curious self-starter who requires minimal day-to-day oversight
• Detail-oriented, organized, efficient, and flexible
• Willing to travel

Desired Qualifications

• Proficiency in digital organizing tools, including EveryAction and Hustle
• Ability to manage website content in WordPress
• Proficiency in Canva design tool
• Good understanding of SEO and paid search

About Population Connection

Population Connection raises awareness about the impacts of global population growth on our environment and human well-being. We make the connection between advancing reproductive rights and health and preserving the natural world. Worldwide, an estimated 257 million women, 218 million of whom live in developing countries, want to avoid pregnancy but have an unmet need for modern contraception. With universal, affordable access to family planning, we can improve people’s lives, protect the environment, and forge a healthier, more sustainable future for people everywhere. What we do Educate Young People Our nationwide Population Education (PopEd) program informs young people—the next generation of parents, consumers, advocates, and voters— about critical population issues. PopEd staff and our network of volunteers conduct hundreds of workshops each year, training thousands of educators to use our innovative, fact-based curricular materials in their K-12 classrooms. The teachers we train reach millions of North American students annually. Advocate for Family Planning Population Connection works with our sister organization, Population Connection Action Fund, to mobil...ize activists to urge their legislators to vote against policies that threaten reproductive health and to increase the U.S. investment in international family planning. We also support domestic coalition partner organizations in defending reproductive health and rights here in the U.S. Support Global Partners We make grants to small grassroots organizations that have a big impact on their local communities in the areas of reproductive and public health, education, and environmental conservation. These organizations, located in Africa, Asia, and Latin America, are an important on-the-ground extension of the work we do to improve the lives of the most vulnerable among us and to protect the planet for future generations.

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Connections working at Population Connection