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Senior Director, Marketing
Summary: Develops, manages, and directs omnichannel marketing strategies for all programs, products, and services in alignment with Strategic Plan objectives and organization priorities. Directs and manages marketing department of three full-time marketing managers as well as Creative Services and consultants. Collaborates with leadership and staff teams to develop integrated, global marketing initiatives and communications that drive member value, brand awareness, revenue generation, and maximized ROI. Manages the use of marketing automation technology and strategy to drive sales, lead generation, and member engagement. Directs and manages all marketing strategies, activities, and consultants, for client’s flagship conference and most significant revenue ge
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