The National Association for Music Education (NAfME) seeks a motivated, detail-oriented, self-starting individual to manage our website and online community and be a key member of our marketing communications team.
The NAfME Web Manager is primarily responsible for maintaining and managing the content and function of the NAfME website and online community and for taking full advantage of the capabilities of our sites to help meet strategic goals for growth and engagement. The Web Manager, reporting to the Assistant Executive Director of Marketing Communications, coordinates with a team of staff members contributing to our Wordpress-based website. This position manages the NAfME online community, Connect. The position supports other web-based platforms such as event registration, job center, and digital publications.
The NAfME Web Manager will ideally combine knowledge of Wordpress, experience with websites featuring custom post types, a record of successful website management including user experience/testing, and the desire to work closely and collaboratively with staff colleagues to make our website the most valuable destination online for music educators. A “marketing mind set” is vital.
The position is fully remote; the ability to work effectively in a remote environment is essential. Basic graphics and video editing skills are necessary; graphic design skills are a plus. (This position does not require experience as an IT specialist or programmer--NAfME contracts with a web development company for web hosting and technology support.)
ESSENTIAL DUTIES AND RESPONSIBILITIES
Project management and calendaring
Coordinating various projects with staff web team; confirming completion; reviewing functionality
Content and function management:
Ensure web team members are working correctly with the site.
Posting content correctly
Following style guide (fonts, images, etc.)
Maintaining taxonomy on all content added to the site
Removing old content
Page redirections and tags/categories
Site maintenance:
Ensure resources are correctly tagged and added to the Resource Library
Ensure webinars and other events are showing in the Events Calendar properly
Feeds on various pages pulling the correct posts
Ads displaying properly
Broken links tracked/fixed
Testing and troubleshooting
Single sign on functionality
Community functionality
Continued compliance with our accessibility statement and best practices
Web stats management and reportingon a regular basis
Create regular reports of content updates for staff and leadership
Make recommendations for site adjustments based on stats and data
Inform staff when changes and updates have been made, or updates have been posted
Manage relationship with our host vendor
Support member services when asked, particularly on web-based inquiries
Support digital publications, particularly related to website single-sign on
Other duties as assigned
EDUCATION AND SKILLS REQUIREMENTS
Bachelor’s degree required.
Minimum of 3 years of website content management experience, with a preference for knowledge of Custom Post Type structure.
Expertise in WordPress, with a willingness to take further training if needed.
Experience in developing and implementing SEO strategies and website marketing campaigns.
Proficiency in managing, tracking, and updating content, as well as developing and reporting on website analytics.
Experience with project management software and leading or participating in staff teams.
Basic graphics capabilities such as creating images, editing photos, understanding image sizes, and adherence to style guides. Graphic design training a plus.
Basic video editing skills.
Strong communication skills and the ability to collaborate across the organization in a remote environment.
Ability to manage multiple projects at one time.
Ability to align website management with the strategic goals of NAfME.
Background or experience in music, education, or music education is a plus, though not required.
Additional digital marketing experience, such as email or social media campaigns a plus
Understanding of nonprofit membership organizations and/or Customer Service Relationship (CRM) systems a plus
PHYSICAL DEMANDS
General office work. Ability to perform core responsibilities of position with or without accommodation. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
WORK ENVIRONMENT
Remote workforce. No travel required
NAfME provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, NAfME complies with applicable state and local laws governing nondiscrimination in employment in every location in which we employ staff. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.