Position Overview:

As ACG continues to grow, we are seeking a Regional Marketing Manager, West who will work closely with the Regional CEO (RCEO), West, and VP Marketing, to develop and execute marketing campaigns that will drive the success of major regional and chapter events and support the growth of ACG membership across the West region merged chapters.

This is a strategic, hands-on role where you will be responsible for creating and implementing comprehensive outreach strategies, advertising campaigns, and email marketing efforts aimed at attracting and growing registrants for in-person events.

The ideal candidate is a creative and data-driven marketer with experience in event marketing, campaign development, and cross-functional collaboration. You’ll partner with multiple teams—including chapter staff, HQ marketing, and sponsorship—to deliver impactful promotional materials, campaigns, and experiences that resonate with our target attendees.

ACG is seeking an enthusiastic individual who thrives on the excitement of planning, promoting, and executing live events, while also embracing the rewarding opportunities that come with working for a professional association.

Key Responsibilities:

This position is responsible for marketing major regional and chapter evens for merged chapters in the West Region and promoting ACG membership in the merged chapters. Those chapters are ACG Los Angeles, ACG San Francisco, ACG Silicon Valley, and ACG Denver. The events include, but may not be limited to:

ACG Denver:

Rocky Mountain Corporate Growth Conference (regional event)

Annual Golf Tournament (chapter event)

ACG Los Angeles:

M&A SoCal (regional event)

Annual Awards Gala (regional event)

PE & IB Roundtable DealSource (chapter event)

Annual Private Equity Roundtable Golf Invitational (chapter event)

ACG San Francisco:

M&A West (regional event)

Growth Awards (chapter event)

ACG Silicon Valley:

M&A Tech Connect (regional event)

Grow! Awards (chapter event)

Below are outlines of the work needed for regional events and chapter events.

• Work closely with the RCEO and respective Chapter Executive Director to plan and execute comprehensive marketing campaigns
• Work with leadership on determining marketing goals.
• Create innovative campaigns, leveraging unique ideas and technology to drive increased paid registrations and overall event success.
• Work with the RCEO and respective chapter team to keep in step with the previous years' marketing plan while providing suggestions for improving the marketing plan for forthcoming events. 
• Attend and participate in, as appropriate, event planning committee meetings to ensure event marketing reflects industry trends
• Plan for and execute registered attendee communication pre-event and post-event, including post-event survey development and analysis.
• Plan for and execute marketing plan for sponsors, board members, committee members, speakers and attendees to promote their participation in the event.
• Develop and incorporate creative campaigns for on-site event attendee communication and engagement.
• Ensure budget management including creating, tracking and reforecasting to budget for all tools needed to market the events

The following are the responsibilities of the role:

• Creative Development:
  • Collaborate with the RCEO, chapter staff, and HQ marketing team to design compelling visual assets including: email templates, website, digital and print ads, banner ads, social media posts, print materials, and event signage/designs.

• Email Marketing & Outreach:
• Development of email marketing campaigns
• Collaborate with the RCEO and chapter staff to write, edit, and route for approval copy that engages and drives registration and prepares attendees for arrival.
• Oversee the strategy of the image creation – ACG logos, headers, sponsor logos, speaker images, event images, venue pictures, etc.
• Incorporate surveys for further improvements.
• Social Media Strategy:
• Develop social media campaigns to amplify event awareness and engagement across various platforms.
• Oversee and supply suggested images and creative briefs
• Support social media strategy for committee(s), board, attendees, sponsors, etc.
• Website Management:
• Develop marketing strategy for any updates to microsite
• Creation of new event pages, basic web pages, banner ads, articles/press releases, etc.
• Oversee the image creation-header images, logos with existing team
• Event Marketing Performance & Analytics:
• Use website user tracking and customer journey data to assess campaign performance, adjusting as needed to optimize results and drive continual improvement.
• Develop score cards and dashboards for reporting on campaign success.
• Event Execution:
• Support the execution of event marketing
• Actively engage in post-event discussions to create more memorable events moving forward
• Technology and Artificial Intelligence:
• Utilize innovative ways to drive efficiency within the workstreams and amongst team members.
• Investigate ways to integrate AI into event marketing processes.
• Management of complex Monday.com project management system

About the Association for Corporate Growth? 

Founded in 1954, ACG Global has 59 chapters in North America and Europe. ACG’s network comprises 90,000 middle-market professionals, including its 15,000 members who invest in, lend to, advise, and lead middle-market companies toward growth and profitability. ACG’s mission is to drive middle-market growth. For more information about ACG, please visit?www.acg.org.? 

Qualifications:

• 5+ years of experience in strategic event marketing, preferably in corporate growth, associations, or similar industries.
• Strong experience in developing and executing integrated marketing campaigns (email, digital, social, and print) to drive engagement and event registration.
• Proven track record of using data and analytics to drive marketing decisions and optimize campaigns.
• Excellent written and verbal communication skills, with the ability to craft engaging promotional copy and collaborate with cross-functional teams.
• Experience presenting and engaging with executive-level stakeholders
• Creative and analytical mindset with the ability to think strategically while managing day-to-day execution.
• Strong project management skills, with the ability to manage multiple workstreams and deadlines across large in-person events.
• Strong proficiency in marketing tools (email marketing platforms, analytics tools, CRM systems, project management tools) Monday.com experience a plus. Social media tools a plus
• Travel to key ACG events as needed to ensure that marketing efforts are aligned and adjusted based on in-person experiences.
• Bachelor's degree in Marketing, Communications, or a related field