WRAP provides 100% employer paid medical, vision, and dental benefits for employees and families, a generous PTO package including 11 paid holidays and the office is closed the week between Christmas and New Year, STD/LTD/AD&D/Life insurance, Simple IRA with company match, and a transportation stipend or free parking at HQ.
Preferred Education:
Masters
Additional Information:
Telecommuting is allowed.
Position Overview: The Marketing & Communications Director will play a critical role in developing and executing the communications strategy to enhance brand awareness and support business development initiatives. This position will oversee and manage external communications, including media relations, executive communications, social media, and marketing with the goal of driving awareness and understanding of WRAP’s vision, initiatives, and performance among a variety of stakeholders. This position will also involve creating, managing, and analyzing content across various digital platforms and print mediums, ensuring consistency and alignment with organizational goals. In addition, this position will support and collaborate closely with the Senior Leadership team and provide the staff at-large regular updates and insights regarding the day-to-day, short-term, and long-term activities and goals of WRAP.
Key Responsibilities:
Communications Project Management
Develop an organization-wide Communications Plan in partnership with the WRAP senior management team outlining the overall communications strategy for WRAP; measure, report on, and update the plan annually.
Maintain editorial, graphic and branding standards for all communications.
Content Creation & Management
Serve as the primary author of newsletters; continuously revamp content to engage stakeholders.
Develop and manage content for marketing campaigns, including meeting/ /webinar/event promotional materials, website copy, blog posts, development collateral and other communications materials.
Lead content development and production for new WRAP initiatives.
Social Media & Digital Strategy
Develop and manage content strategy and calendars across social media platforms.
Create engaging social media content and integrate it with other public facing content.
Manage web presence, including page development, content creation, website edits, and performance analysis.
Marketing Campaigns
Plan, execute and analyze marketing campaigns to increase reach and exposure of WRAP globally.
Create and manage email campaigns, including planning, drafting and scheduling.
Track engagement and deliver monthly reports on campaign performance and recommend changes.
Qualifications
The ideal candidate will have 8 to 10 years working in nonprofit and/or corporate communication with an expertise in at least one of the following areas: marketing, public relations, journalism, or media.
A background in leadership and mission-driven work.
Versatile writer with the ability to write in a variety of formats (e.g., talking points, web copy, eblasts, blog posts).
Keen attention to detail.
Excellent writing, proofreading, and verbal communication skills.
The ability to work independently and manage multiple short-term and long-term projects and deadlines simultaneously.
Strong interpersonal and organizational skills that cultivate creativity, collaboration, and transparency.
Proficiency in Microsoft Office suite, Google Suite and social media platforms.
WRAP is a well-established Arlington, VA based global nonprofit. WRAP engages a range of stakeholders including buyers, suppliers, NGOs, and workers to validate worker conditions through audit, certification, and education. WRAP is the largest independent certification program for sewn goods, apparel, textiles, and related industries. Our Board of Directors and staff across the globe work every day to support companies striving to improve their factories, operations, and the longevity of their brands.