POSITION SUMMARY DESCRIPTION:

The Communications Manager is responsible for creating, implementing, and evaluating strategic marketing campaigns to promote AAP’s brand, events, and membership. Develops and executes an effective communications strategy that contributes to an overall effort to advance the mission of the AAP. Manages the AAP website and continues to build the AAP social media presence.

DUTIES & RESPONSIBILITIES:

• Develop and implement the AAP Annual Meeting marketing plan. Manage the content, production, and design of the AAP Annual Meeting exhibitor prospectus, preliminary program, final program, postcards, email marketing, digital advertising, etc.
• Develop and implement marketing campaigns to promote other live or virtual events, and educational activities on the Virtual Campus.
• Develop and execute a member communications strategy including email, direct mail, digital marketing, and social media. Responsible for researching, sourcing articles, writing, editing, design, production, and distribution of all membership publications including the quarterly newsletter Physiatry Forward, weekly member e-news, ad hoc announcements, surveys, manuals, etc.
• Support the membership marketing plan to increase the AAP membership through traditional and digital membership acquisition, engagement, and retention marketing campaigns to meet organization goals to maximize dues revenue.
• Manage content development and maintenance of the AAP website including creating new webpages, posting materials, and keeping information up to date.
• Implement projects related to public relations.
• Manage the AAP social media engagement with members and the physiatry community on Facebook, X (formally Twitter), Threads, TikTok, etc.
• Manage the communications budget.
• Draft scripts, schedules, and other planning documents for AAP Annual Meeting plenary sessions and events.
• Liaison to the AAP Councils holding leadership calls on a monthly or bimonthly basis (every other month) and assisting with work products for the councils as necessary. The council are groupings of the membership and typically the council members perform the work.
• • Resident/Fellow Council
  • Early Career Council
• Select and manage professional photographer and videographer at the AAP Annual Meeting.
• Other duties assigned as needed.

QUALIFICATIONS:

• Bachelor's degree preferred or equivalent work experience
• 5-7 years experience within a marketing, communications, and/or public relations environment.
• Strong verbal and written communication skills
• Excellent customer service skills
• Ability to multitask, and work independently and efficiently under deadlines
• Strong commitment to team goals and objectives
• Proficiency in Microsoft Office applications required (Word, Excel, PowerPoint)
• Membership database proficiently preferred
• Knowledge of Association / non-profit preferred

The AAP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. The AAP complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities or conducts business. This is not a contract.  The description and duties as they relate to this position are subject to change as reasonable business necessity dictates.  In the event of such changes, a new job description may be created.

About Association of Academic Physiatrists

The Association of Academic Physiatrists (AAP) is a professional medical society of physiatrists who are dedicated to improving patient care by advancing the field of physiatry through research, education and leadership. AAP currently serves over 2,500 members including physical medicine and rehabilitation (PM&R) department chairs, program directors, residents and fellows, researchers, medical student educators, administrative directors, program coordinators, and others involved or interested in academic physiatry. The AAP has an official journal, the American Journal of Physical Medicine & Rehabilitation, holds an Annual Meeting, and leads a number of projects, programs, and activities to support and enhance academic physiatry.

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