Raybourn Group International Communications Director

Raybourn Group International (RGI) is seeking a full-time communications director to serve an international association client.

RGI is an AMC Institute Accredited Association Management Company. We provide outsourced association management, event planning, and consulting services for dozens of non-profits, trade associations, and professional societies. Founded in 1988, RGI manages associations of varying sizes and budgets, ranging from local, to regional, to national, to international. On a daily basis, we provide a number of services for our clients, including strategic planning, financial management, executive management, membership development, marketing/public relations, publications and social media, educational/professional development, and meeting/event planning, among others.

RGI has been awarded as one of the best places to work in Indiana in 2021, 2022 and 2023.

GENERAL RESPONSIBILITIES:

Supporting the client and client team by being responsible for creating, planning, managing, and executing high-quality, integrated communication and marketing strategies to serve the needs of the client.

SPECIFIC RESPONSIBILITIES:

• Execute and evaluate targeted communications, marketing, social media, and web initiatives
  that complement, and complete priorities identified by the association.
• Review, recommend, and employ integrated branding guidelines, policies, and strategies designed to build the association’s brand, raise awareness and increase visibility for the association and its members.
• Craft meaningful messages that resonate with stakeholders and target audiences based on their professional needs.
• Develop and implement custom communications and marketing plans for annual conferences, including the production of slide shows and mobile app
• Assist Conference Director and other staff on-site at two conferences per year by working in several capacities, including session producer responsibilities.
• Develop articles, brochures, bi-weekly newsletters, e-mail communications, social media postings, and other content from initial concept through final delivery. Write and/or procure content, solicit and approve design assets from multiple contributors, and oversee creative direction and branding for digital and/or print materials.
• Regularly monitor, edit, and update association-owned websites to ensure content is current, accurate, and consistent with the association’s brand. Approve all written and visual content for posting on association sites.
• Collaborate with all staff on program-specific communication plans especially those related to widespread communications to members and other stakeholders.
• Create, organize and oversee special communications projects, including strategic plans, annual reports, new programs, initiatives, etc.
• Supervise the association’s marketing coordinator.
• Continually assess association policies, programs, and procedures to identify possible efficiencies, enhancements, and improvements. Remain knowledgeable of association policies, procedures, benefits, and services.

KNOWLEDGE AND SKILL REQUIREMENTS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Applicants should have proven experience and expertise to coordinate all association communications and marketing initiatives, working across all levels of the organization, including staff, the Board of Directors, members, and other stakeholders.

Key Skills and Abilities: Ability to exercise discretion and independent judgment. Strong project management and organizational skills. Ability to manage multiple overlapping production deadlines in a fast-paced environment. Superior interpersonal, written, and verbal communication skills. Proven ability to work in a team environment under strict deadlines. Demonstrated experience in working with nonprofit or higher education. Proven ability to work as part of a team, including the ability to work with staff and volunteer committees, accept ideas from others, and maintain delineation of staff and volunteer roles.  Crisis communication and management skills, including the ability to handle emergencies calmly, quickly, and appropriately, making on-the-spot decisions as needed. Experience in selecting, managing, and working with third-party and/or outside service providers including e-mail content management vendors, and other service providers/contractors, such as printers, writers, photographers, videographers, and graphic designers.

Education and/or Experience: A bachelor’s degree, preferably in marketing, communications, or journalism, is desired with five to seven years of related experience, preferably with a nonprofit or in higher education. An equivalent combination of education and experience will be considered.

Language Skills: Excellent writing, spelling, and grammar skills. High level of accuracy with skills for proofreading all work produced. Demonstrated knowledge of AP Style. Ability to craft, implement, and evaluate high-level, strategic communication and marketing plans, adjusting them as needed based on data about changing member needs and feedback from key stakeholders.

Software Knowledge, Skills, and Abilities: Experienced user of Microsoft office software including Word, Excel, PowerPoint, Access, and Outlook. Experienced user of Adobe Creative Suite products, including InDesign, Photoshop, and Illustrator. Experienced user of email and web content management systems with knowledge of HTML coding. Experienced user of social media platforms, tools, and applications.

 Other Requirements:

• Ability to travel in the United States and out of the country to two conferences annually for a total of nine days each year.
• Trustworthy to manage and be involved in networking and interacting with members.
• Exceptional customer service skills and global cultural awareness are desired.
• Prior nonprofit exposure is helpful.
• Understanding of higher education practices is helpful.
• This can be a remote position.

About Raybourn Group International

Placing your organization in the care and custody of an association management company is a significant statement of trust. You can count on our professional staff to respect your past efforts and to be a caring, faithful partner for the future. Our corporate culture is defined by hard work, fair play and attention to detail. The RGI staff professionals are carefully selected to meet the needs of the association for which they work and are trained to manage a world-class organization with the enthusiasm needed to inspire, motivate and lead your industry or profession.

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