Large trade association seeks a Senior Manager, Event Marketing & Engagement who is responsible for managing the attendee and exhibitor acquisition campaign and attendee onsite engagement activities for the NAHB International Builders’ Show including direct mail, print, and digital advertising campaigns.

Serves as the main contact for the grassroots marketing program with the local associations and outside industry groups. Manages the planning, execution, and measurement of various onsite attendee engagement activities during the tradeshow. Works to develop IBS marketing strategies, to ensure that marketing plans reach stated goals and makes suggestions for adjustments to achieve goals.

Qualified candidates are:

• Visionaries who can merge strategy, growth, people, and industry insights to strengthen our brand to our members and prospects
• Creatives who can generate inspired and powerful print, email, social messaging, and online content to promote tradeshows and events
• Marketers who can develop campaigns to market events, products, and services like it’s nobody’s business
• People who can manage competing priorities, and maintain a great sense of humor
• Self-starters who can work independently
• Collaborators who thrive in a dynamic work environment

Requirements:

• A Bachelor’s degree
• Experience with the trade show industry a strong advantage including vendor side
• Experience in marketing, writing, editing, and proofreading
• Experience developing and executing marketing campaigns with measurable impact
• Experience with all major social media platforms
• Strong project management, problem-solving and analytical thinking skills
• A solid understanding of how to market products, events, and tradeshows

Minimum of 4 years creating marketing campaigns experience and a familiarity with trade associations. Experience with Google Analytics and/or Spanish language fluency is a plus.

About NAHB:

The National Association of Home Builders (NAHB) helps its members build communities. Each year, NAHB’s members construct about 80% of the new homes built in the United States, both single-family and multifamily. A federation of more than 800 state and local associations, NAHB represents more than 140,000 members. About one-third are home builders and remodelers. Other members work in closely related specialties, such as sales and marketing, housing finance, and manufacturing and supplying building materials.

To apply for this position, please visit www.nahb.org/jobs.

About National Association of Home Builders

About NAHB: The National Association of Home Builders (NAHB) helps its members build homes and communities. Each year, NAHB’s members construct about 80% of the new homes built in the United States, both single-family and multifamily. A federation of more than 800 state and local associations, NAHB represents more than 140,000 members. About one-third are home builders and remodelers. Other members work in closely related specialties, such as sales and marketing, housing finance, and manufacturing and supplying building materials. Equal Opportunity Employer

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