JOB TITLE:  Marketing Manager

DEPARTMENT: Marketing & Communications

REPORTS TO: Director of Marketing & Communications

SALARY RANGE:  $64,790 - $72,000 (based on experience)

SUMMARY:

Directs, administers, and coordinates marketing department activities.

DUTIES AND RESPONSIBILITIES:

• Administers strategic marketing plan to meet goals and objectives of the company.
• Helps maintain marketing budgets.
• Plans and coordinates the marketing of current and new products.
• Manages internal marketing portal, project schedules and workflow.
• Manages email platform, marketing automation tools, social media and digital marketing strategies.
• Develops and coordinates production of marketing and promotional materials and programs including but not limited to print, electronic media, trade show, direct mail, and signage.
• Develops plans, programs, and promotions to improve market penetration and meet corporate objectives.
• Coordinates and manages market research and competitive analysis; utilizes knowledge and prepares reports as needed.
• Develops, implements, and maintains procedures that enhance the efficiency of the marketing team.
• Attends conventions, conferences, and trade shows as needed; prepares post-event reports and analysis.
• Assists with development and maintenance of consistent corporate image throughout all marketing and promotional materials and product lines.
• Assigns duties and monitors quality of work; assures staff conforms to organizational policies and procedures and government regulations.
• Stays abreast of the latest marketing strategies and trends.

• Performs other job-related duties as assigned by management.

QUALIFICATIONS:

• Must be fully vaccinated and will need to provide proof of a COVID-19 vaccination card on the first day of work.
• Must have a Bachelor’s Degree or equivalent in Business, Marketing or a related field from an accredited university.
• Four to six years related experience of Marketing workflow, project management, Marketing collateral management and Digital marketing (i.e., website updates, social media, e-mail automation platforms, etc.).
• Commitment to excellence and high standards.
• Excellent written and oral communication skills.
• Excellent presentation skills.
• Strong organizational, problem-solving, and analytical skills.
• Ability to manage priorities, workflow and project management.
• Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.
• Demonstrated ability to plan and organize projects.
• Proficiency with online marketing and social media strategy.
• Proficient in Microsoft Suite, Marketing Automation Platforms, social media platforms, and marketing analytics tools.
• Proven leadership and business acumen skills.
• Ability to work in a fast paced, rapidly changing environment under minimal supervision.
• Must take initiative to solve problems as well as handle and prioritize multiple projects.
• Proven ability to handle multiple projects and meet deadlines.
• Good judgement with the ability to make timely and sound decisions.
• Creative, flexible, and innovative team player.

COMPETENCIES:

• Design--Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.
• Problem Solving--Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
• Project Management--Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
• Oral Communication--Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
• Written Communication--Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
• Teamwork--Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
• Diversity--Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Educates others on the value of diversity; Promotes a harassment-free environment; Builds a diverse workforce.
• Ethics--Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.

BENEFITS:

Full-time employees are eligible for company benefits, including vacation, 100% company-paid medical, dental, vision, short-term and long-term disability, and life insurance benefits, eleven paid holidays, a 401(k) plan that matches up to 4%, and much more.

TRAVEL:

Travel is required to National Convention. Occasional travel to other conferences, chapters, and other industry-related events may be required and assigned by management. 

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to walk.  The employee must regularly lift and/or move up to 10 pounds.