Under supervision of the Executive Director, the Marketing Specialist is responsible for creating a year-long plan to promote the organization’s annual conference, membership, and training areas with the following goals:

• Retain and grow membership.
• Retain and grow conference attendance, sponsorship, exhibitors, and partnerships.
• Increase the use of our educational content and programming.
• Grow database with interested prospects.
• Create a marketing strategy that promotes the overall organization as well as development micro-plans for each business unit.
• Differentiate the organization from its competition.
• Work with the staff and board to create a compelling value proposition.

Specific responsibilities:

• Work with membership, conference, and education staff to write content for the organization’s website, social media platforms, e-newsletters, magazine, and through organization’s partners.
• Create an overarching marketing plan and micro-plans to help each area meet goal.
• Generate membership and conference campaigns, analyze results, and recommend ways to increase success.
• Develop collateral material for the conference, membership, and general information for use with the organization as well as placement with stakeholders and partners.
• Work with the Conference Manager regarding overall messaging, deliverables, and communication with sponsors, exhibitor, media, and partners.
• Work with the Membership Manager to design prospecting and renewal campaigns, onboarding materials, overall communications, and more.
• Work with the Training and Education Manager to create PowerPoint Templates for education/training programs including the use of Zoom and other technology to conduct on-line educational programs.
• Write press announcements/releases, design awards, identify give-aways and more to increase brand recognition.
• Other duties as assigned to increase the organization’s visibility, credibility, and success.

Background:

• Relevant college degree such as marketing, advertising, media-design, etc.
• Good writer/communicator able to easily convey information.
• Ability to create social-medial/website/email/direct mail campaigns.
• Experience designing collateral materials including ads, brochures, flyers, videos, and more.
• Ability to take direction and meet deadlines.
• Proactive, high energy, able to work quickly to meet deadlines.