The Marketing & Communications Manager supports all aspects of ACPA's marketing and communications, including social media, website, digital/traditional content, public relations, support for member programs, acquisition and retention, communications with families, and management of vendors. This is an opportunity to carve your own path, using an entrepreneurial lens, and lead ACPA's digital marketing future. You will be part of a dynamic, synergistic, and high performing team with transformational change on the horizon.

This individual will contribute to the ongoing transformation of ACPA’s brand and identity, and serve as a leader within the national office team. 

Essential Job Functions and Personal Attributes:

Digital Strategy

• • Working with the team, create an overall digital content strategy to amplify ACPA's reach, expand our audience, deepen the engagement of our members to improve member retention and increase brand awareness of events, programs and products
  • Create visual stories and videos to be used intermittently on the ACPA website and in marketing through social media posts and emails

Social Media

• Shape and execute the overall social media strategy
• Serve as the main content manager for all social media accounts; write, edit, gather content from team members and approve all content
• Establish benchmarks for social media channel performance, experiment with tactics to improve and track progress through analytics reports

Collateral, Fundraising, & Email Marketing

• Create content for announcements of ACPA publications, including Family Services Publications, the Cleft Palate Craniofacial Journal (CPCJ), ACPA, educational events and other products
• Create an email strategy to increase member loyalty, product sales and event registrations, and reach member prospects
• Create collateral, which could include toolkits for members and teams, annual meeting and other education material, education plan marketing, as well as donor and fundraising material and annual reports

Web Maintenance and Optimization

• Responsible for overall content and quality of the website, including website news content, blog, and ACPA Online Community
• Grow ACPA brand awareness and recognition, including critical long-term SEO projects
• Working with staff, review content on an ongoing basis to ensure website is current and accurate   

Clinical Journal ('CPCJ'), and ACPA Family Services

• Serve as main point of contact for the publisher to facilitate work of 'CPCJ', including editorial touch base calls, analytics reporting, and meetings as required. 
• Responds to, and supports inquiries submitted by families and individuals, to ACPA’s Family Services email account
• Oversees development of Family Service publications, including planning and implementation. Utilizes a business planning process to evaluate program sustainability, and measure usage/value

Personal Attributes

• You have a razor-sharp focus on taking projects from implementation to completion
• You possess leadership qualities including empathy and accountability, to form strong relationships with internal and external stakeholders
• You have a background in association or nonprofit management
• You are flexible and understand the need to be nimble in a small organization
• You have the ability for occasional travel, less than 10%
• You get excited about new digital technology and methods of execution, constantly searching for new innovations