The Manager, Membership Marketing is responsible for advancing the Society of Critical Care Medicine's membership program and revenues by maintaining and growing membership. This individual will lead the development and implementation of a comprehensive strategy to build highly targeted marketing programs for accelerating member recruitment, retention, and engagement. This role leads and manages SCCM membership initiatives, analyzes and identifies trends to serve members better, and cultivates opportunities to broaden the membership base. The individual must have in-depth experience in membership, B2C marketing, and engagement strategies.
Primary Responsibilities:
Develops effective membership recruitment and retention strategy to increase membership and maximize revenues.
Leads all membership related communications.
Drives membership campaign efficiency with use of metrics and analytic tools.
Provides strategic input and support to volunteer membership committee and staff membership team.
Leads design and analysis of all aspects of member research and drives development of member benefits.
Analyzes campaign data and implements new tactics or revises sales and/or marketing activities to achieve success.
Develops and implements strategies pertaining to website and social media to create compelling experiences and develop loyal members and followers.
Uses analytic tools to anticipate responses, identify best products and forecast results of marketing programs
Works closely with staff across departments to improve member satisfaction, collect member data, and other activities to support marketing operations.
Perform other duties, as assigned.
Background:
Minimum 5 years’ experience in leading member acquisition and retention programs
Bachelor’s degree in marketing, communications, public relations or related area required.
Significant experience using customer relationship management systems.
Highly skilled in use of enterprise marketing data software
Excellent technical skills using MS Office (including PowerBI), and other analytics tools.
Experience with international membership
Must be able to translate insights from market research into effective marketing strategies.
Ability to turn plans into action and respond quickly to modify plans as needed.
Excellent interpersonal skills and ability to work in a data-driven environment.
Strong verbal communication, presentation and report writing skills.
This position is located in the Chicagoland area - this is not a remote reporting position.
About Society of Critical Care Medicine
The Society of Critical Care Medicine (SCCM) is the largest multi-professional organization dedicated to ensuring excellence and consistency in the practice of critical care medicine. With 16,000 members in 80 countries, SCCM is the only organization that represents all professional components of the critical care team. The Society offers a variety of activities that promote excellence in patient care, education, research, and advocacy. SCCM has a staff of 75 people based in Mt Prospect,IL and maintains a budget of $20M.
