To develop and manage strategic, comprehensive marketing campaigns for NSBA revenue-generating products, services and events.
Essential Functions/Activities:
Develop marketing plans; deploying successful marketing campaigns owning implementation from ideation to execution, to ensure goals and objectives are accomplished
Oversee development of marketing tactics, by both internal and external creatives, tactics including traditional and emerging channels
Measure and report on the performance of marketing campaigns, gain insights and assess against goals
Build strategic relationships and partner with internal constituents, agencies and vendors
Optimize email success through management and deployment of campaigns, ongoing testing and metric review
Determine target markets and manage audiences/list development
Experiment with a variety of organic and paid acquisition channels like content curation, pay per click campaigns, event management, social media, lead generation campaigns, copywriting, performance analysis
Prepare and monitor marketing budget
Performs other duties, including staff supervision, as assigned
Minimum Qualifications Required:
Bachelor’s degree in Marketing, Business, or a related field or equivalent combination of education and experience; direct experience with digital marketing; experienced association marketing professional; proven project management experience; strong copywriting skills; knowledge of design and print processes and concepts; ability to work collegially across the association to accomplish time- and revenue-driven priorities; and excellent oral and written communication skills.
Preferred: MBA
How to apply:
Qualified applicants should send resume, cover letter & salary requirements to: NSBA, Attn: HR/ Managing Director, Resumes may be emailed to: jobs@nsba.org
About National School Boards Association
NSBA is a federation of state associations and the U.S. territory of the Virgin Islands that represents locally elected school board officials serving approximately 50 million public school students regardless of their disability, ethnicity, socio-economic status or citizenship. Working with, through, and for our state association members, NSBA advocates for equity and excellence in public education through school board leadership.
