This position is responsible for serving as a liaison for APA to media and other external constituencies; supervising communications staff and projects; serving as a communications liaison to APA leadership, designated departments and divisions, government officials and District Branches and State Associations. The position includes evaluating and developing communications strategies and materials, arranging and coordinating media interviews and media events for APA members and staff, supervising the front-line staffer working with media outlets, editorial writing and information management; and coordinating media events and other special events. Also work with outside vendors on editing and web site placement of news videos produced at the Annual Meeting. Staff and support area meetings when the director is unavailable. Also plans and oversees a busy Press Room, on-site interviews and media briefings at APA’s Annual Meetings.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Serve as a primary liaison for APA to media, communications vendors, liaison groups and other external constituencies.
Recommend and implement strategic plans for improving communications with media, bloggers and other external constituents.
Develop, maintain and document relationships and outcomes with media. In conjunction with Senior Media Relations Specialist, create robust, thorough and up-to-date media lists on APA priority issue areas and geographies.
Provide rapid response and crisis/urgent issue communications support as needed.
In conjunction with OCPA staff, build and maintain a list of APA member experts on key topics.
Provide support and talking points to member experts to facilitate message consistency and amplification.
Advise Communications Director on media calls, plans and outcomes.
Ensure that all media calls are tracked and documented to inform leadership on productivity, quality and performance. Also track media coverage that did not include APA’s perspective, and media coverage that is inaccurate or incomplete for corrections and follow-up.
Serve as secondary liaison to communications vendors, e.g. public affairs consultants and media monitoring/subscription services.
Develop targeted media lists when needed through Cision database.
Coordinate news conferences and briefings, including media advisories, scripting for spokespersons and event logistics.
Work with executive staff and APA leadership to develop messages and materials, and coordinate APA messages and responses to media and other public inquiries, including preparing APA spokespersons for interviews.
Write, coordinate, disseminate and track news releases, advisories, fact sheets, articles, commentaries, speeches and web content, consistent with APA positions, medical science, best practices and sound political judgment.
Prepare briefing materials for Board members, general members, APA executive and senior staff, Communications director and District Branch/State Association staff for major interviews and on key initiatives.
Prepare and place, in a timely way, speeches, talking points, commentaries, opinion editorials, letters to the editor and fact sheets on priority issues for use by APA members and staff.
Develop media kits and other materials for internal and external use to advance APA and to publicize public observances designated for mental health issues.
Analyze the impact of materials and articles on public relations strategies and prepare summaries and reports using Cision database and other reporting tools to convey performance, quality and outcomes.
Track developing narratives and trends to ensure the public has an accurate understanding of psychiatry, psychiatric illnesses, treatments and mental health.
Contribute story ideas, articles, commentary and other content for APA publications (e.g., Psychiatric News, the Annual Report), psychiatry.org, social media and APA audio/visual productions.
Proofread communications materials and reports for accuracy, relevance and use of plain language.
Coordinate with the American Psychiatric Foundation on public education efforts.
Staff and support local and regional media events and public relations meetings to ensure APA’s interests are properly represented.
Serve as a liaison to key internal constituencies including APA leadership, the Council on Communications, District Branches and State Associations and other designated departments and divisions to review, evaluate and support their communications and media relations needs as related to APA initiatives and priorities. Staff and support area meetings when the director is unavailable.
Work collaboratively with department/division liaisons to develop, implement and assess communications strategies.
Provide strategic guidance on internal communications efforts and provide assistance in developing information to support departmental or division communications needs. Contribute as needed to the APA intranet.
Provide media relations guidance to APA components and members.
Develop monthly newsletters for use by District Branches and State Associations.
Provide written and verbal guidance to DB/SAs members on effective use of media information for media interviews.
Provide project management and guidance to OCPA staff for major projects and initiatives and provide staff supervision in addition to, or in absence of, the office director.
Review and provide guidance for major staff projects and assignments on a weekly basis with the director to define projects and prioritization, tasks, timelines, division of responsibilities and progress.
Provide weekly feedback to the director on staff progress on projects.
Ensure that the director is fully informed as soon as possible on all office developments related to staff, when director is absent from the office.
Other staff supervisory duties as assigned by the director.
Provide technical communications support for OCPA and APA initiatives as defined each year by the directors.
Develop OCPA summary of activities for the Medical Director’s report and other reports as needed that demonstrate the work of the office, the division and the association.
Represent OCPA/APA at internal and external events, as requested by the director.
Supervise Senior Media Relations Specialist
Perform other duties as assigned.
REQUIRED SKILLS, EXPERIENCE, AND QUALIFICATIONS
Bachelor of Arts; Public Relations, Mass Communications, Journalism or other related field, Master’s Degree in Communications preferred.
5-10 years of individual or combined experience in public relations and marketing communications, or an equivalent combination of education and experience.
Knowledge of public relations principles
Normal demands associated with an office environment.
Ability to work on computer for prolonged periods, communicate with individuals by telephone, e-mail and face to face.
Some travel may be required.
About American Psychiatric Association
American Psychiatric Association (APA) is the world's largest psychiatric organization, with its 37,800 U.S. and international member physicians and 240 employees. Its vision is a society that has available, accessible quality psychiatric diagnosis and treatment. APA has excellent benefits, including medical, dental, 401k, flexible spending accounts, and tuition assistance. The APA is located in Washington, D.C. within walking distance of the L'Enfant Plaza Metro stop.