Position Summary The Marketing & Communications Coordinator is responsible for the execution of APMP’s marketing and communications plans and other outreach efforts. This role directs the association’s internal and external messages to a range of audiences, ensuring that the messages are consistent, impactful, and free of errors.
The role is responsible for driving the execution of marketing strategies relating to APMP’s events, educational programs, membership, and certification. It requires management of content across multiple association programmatic areas, all the while ensuring that APMP’s key messages and initiatives are communicated fully and accurately via marketing, public relations, and various publication vehicles.
Further, the role is responsible for APMP’s SEO, Google AdWords, and social media presence and must relentlessly aim to incorporate best practices from these realms into the association.
The Marketing & Communications Coordinator has no supervision responsibility and works directly with the Vice President, Business Development and Operations.
Essential Duties and Responsibilities MARKETING/COMMUNICATIONS: Guided by the strategy set by the executive team, executes association marketing, communications, and branding by adhering to marketing plans, timelines, and measures of success. This may include the development of content for a broad range of publications, executive messages, presentations, internal emails, print materials, website content, and other support tools. Also provide communications and marketing support and coaching for APMP volunteer leaders as required. (30%)
COMMUNICATION VEHICLES: Oversees APMP’s publications, working with outside vendors, volunteers, and/or involved staff in their timely and accurate preparation. Executes continual enhancements to APMP.org, WinningTheBusiness.com, and any other related association websites. Manages electronic communications (blast emails, webinar notices, etc.) in a way that resonates with APMP membership and has a thorough working knowledge of the association’s database to pull lists and execute segmented communications strategies. (20%)
WEB OPTIMIZATION AND SOCIAL MEDIA: Works cross-departmentally with APMP staff and volunteer leaders to ensure marketing and association key messages on social media platforms is aligned with developed strategies. As social media is an extension of member service, responds to requests and questions that come in via social media in a timely and accurate manner. Also drives the association’s strategy surrounding, Google AdWords, SEO, and other best practices in the virtual sphere. (25%)
STRATEGIC SUPPORT: Supports the strategic plans for all of APMP’s marketing and membership objectives through creative development, copywriting, and management of specific programmatic projects, as assigned. Contributes regularly to the maintenance of the APMP membership database and website(s), and provides support as assigned for the execution of membership benefits such as webinars, the Body of Knowledge, etc. (10%)
AD HOC: Ad hoc duties as assigned. As APMP functions in an entirely virtual environment, regular, detailed reporting of activities is required. (15%)
Knowledge, Skills, and Competencies
Strong writing and communication skills
Experience in executing marketing plans via a variety of vehicles
Ability to prioritize workload, think strategically, and troubleshoot complex problems
Ability to make decisions in a high-pressure, quickly moving environment
Ability to provide effective leadership and work collaboratively with APMP staff, volunteer leaders, and members
Knowledge and ability to execute non-profit/association best practices
Knowledge and ability to execute marketing and communications best practices
Ability to assess own strengths and weaknesses, with a desire to pursue development opportunities, striving to continuously build both industry and association knowledge, and share expertise with others
Demonstration of interpersonal skills, which include focusing on solving conflict, maintaining confidentiality, listening, and remaining open to others’ ideas
Willingness to make decisions while exhibiting sound judgment, demonstrate sound reasoning for such decisions, and willingness to include appropriate people in the decision-making process
Content Management Systems (e.g., Wordpress, Drupal, YourMembership)
Association Management Systems (e.g., IMIS, Salesforce, YourMembership)
Education, Training, and/or Experience
A minimum of a bachelor’s degree at an accredited four-year college or university, preferably in a writing-intensive marketing, communications, business, or a related field (required);
Demonstrated success with Google AdWords, social media marketing, and SEO (required);
Specific training/experience in non-profit/association management (preferred);
CAE and/or advanced degree a plus;
Three to five years of experience in relevant fields of membership, marketing, communications, or publications. Demonstrated success in executing marketing strategy and initiatives.
Supervisory Responsibilities This position has no supervisory responsibilities.
Major Challenges APMP is committed to providing a rewarding and satisfying work environment for all of its employees. As is the nature of a small, yet growing, association, there are some challenges associated with this position:
With a limited and strict budget, decisions must often be made to maximize the association’s ROI when it comes to marketing efforts. This position must strive to accomplish marketing/branding/communications best practices with a sometimes-restricted budget.
APMP is a virtual environment, which means this position often operates independently and must juggle multiple high-priority and time-intensive deliverables.
As a position managing multiple high-priority deliverables across the association, this role deals with multiple and sometimes conflicting viewpoints and deadlines.
Other Information This position requires travel approximately one to two times per year for APMP events and/or meetings. Staff meetings take place several times per year and are generally held in the greater Washington, D.C., area.
Some evening and weekend work, while rare, may be required for conference calls and/or meetings.
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential duties of this job. Reasonable accommodations will be considered to enable individuals with disabilities to perform the essential functions of the role.
Regular requirement to talk and hear
Frequent requirement to stand, walk, sit, use hands
Occasional requirement to balance, stoop, kneel, or crouch
Specific vision required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus
APMP operates in a 100% virtual environment. The requirements, policies, and procedures pertaining to an acceptable virtual work environment are outlined in APMP’s Employee Manual, and will be covered during the selection process.
TO APPLY FOR THIS POSITION, please send resume and cover letter to firstname.lastname@example.org. Applications submitted before December 1, 2018 will be given preference but applications will be accepted until the position is filled.
About Association of Proposal Management Professionals
The Association of Proposal Management Professionals promotes the professional growth of its members by advancing the arts, sciences, and technologies of winning business. APMP is the worldwide authority for professionals dedicated to the process of winning business through proposals, bids, tenders, and presentations.
APMP today has 8,000+ members in 26 chapters around the world, including more than 2,500 members from Fortune 500 companies. With many members found outside of the U.S., APMP answers the growing global need for industry best practices and resources.
The association has experienced considerable membership growth in the last few years due to new membership benefits and a robust certification program. APMP operates primarily as a virtual association and seeks team members who are comfortable working independently in a growing, entrepreneurial, best-in-class association.
For more information, visit www.APMP.org.