The Society seeks an individual with demonstrated content management and marketing experience to join our National Office in New York City. Reporting to the Vice President of Membership & Business Development, the Member Content & Marketing Manager will direct delivery of online and hardcopy content and related services to our 3,600+ members and prospective constituents, including educational materials, networking opportunities and targeted research. The position will also provide marketing support for the Society’s core business development initiatives. 

Roles and Responsibilities: 

The Member Content and Marketing Manager will be integral to the day-to-day operations of the Society, working with National Office staff and Society members with respect to the following: 

• Evaluating the Society’s content distribution channels (video, publications, topical pages) and improving delivery and penetration using the web, partner organizations and emerging tools;
• Managing content and research/writing, designing and delivering member newsletters and other communications, including support for weekly and quarterly policy newsletters;
• Co-managing the Society's social media/community platform and content, working with internal and external content providers;
• Overseeing the Society’s website structure, content and member personalization strategy and day-to-day management of web properties;
• Overseeing website reporting, informational pages and online resource library, ensuring alignment with the Society’s value proposition and timely issuance/updating of materials;
• Reviewing existing conference materials (audio and video) and cataloguing relevant information; ensuring all are current, on topic and easily accessible;
• Distributing and using relevant Society content to attract, acquire, and engage new members;
• Creating and managing dynamic online communities to connect Society members;
• Enhancing member onboarding strategies to drive use of community profiles to connect people, support affinity groups and address subjects of common interest;
• Planning and executing online advertising campaigns for event registration and membership;
• Analyzing and developing proposals for operational improvements, including optimization of technology and evaluating in-house/outsourced resources/risks;
• Promoting large-scale national and regional conferences and events, including emails, landing pages, and updating of information on micro-website(s);
• Input on current and prospective events, programs and products to maximize member benefits;
• Collaborating with and managing partners, colleagues and industry experts to produce member benefits in conjunction with National Office staff and member volunteers;
• Adhering to and enforcing Society branding guidelines;
• Managing a cross-departmental communications calendar;

Additional activities are possible as the Society enhances member benefits and services via the following: 

• Marketing, promoting and monetizing the Society’s new national certification program, including developing secondary or derivative products and services;
• Creating and distributing content pertaining to environmental and sustainability issues;
• Broadening our Diversity & Inclusion initiative and collaborating with external organizations;
• Using the Society’s robust library content to develop a programmatic marketing strategy;
• Support the Society’s value proposition by improving our member content and online experience;
• Identifying and exploring special membership programs;