The Gerontological Society of America, a 501(c)(3), $7M organization is seeking an associate director of membership to plan, direct, coordinate and administer membership functions and operations which encompass member recruitment, retention and engagement efforts; membership development; Membership Groups relations; customer/member relations; member database integrity, and reporting. Evaluate effectiveness of strategies, services, materials, benefits and policies relating to membership; and work with marketing staff to strategize and develop membership efforts and web content. Create a road-map to membership growth, outlining a data driven member engagement, retention, and recruitment strategy and implementation plan. Serves as primary liaison to the Membership Groups following governing policies and procedures.
Develop strategies and programs to stimulate member engagement as a means of membership renewal. Analyze data and conducting research to align current engagement opportunities with member needs. Create vision through training programs, which will help to continually improve volunteer leaders support and engagement within the society.
In conjunction with the Vice President of Publishing & Professional Resources, create and deliver new professional resources, member benefits, and affinity programs. In conjunction with the Membership Manager, coordinate and build positive relationships to engage various Membership Group activities to retain members and increase renewals.
Works collaboratively with Associate Director of Marketing & Social Media to facilitate effective and productive membership campaigns that meet recruitment and retention goals. Responsible for the member value proposition, positioning to appropriate audiences and highlighting member benefits. Develop a comprehensive marketing program to include direct mail, electronic and social media campaigns, website content, grassroots membership programs, Jobs/Career Center.
Provide strategic direction and financial planning for the membership function as it relates to the organization’s strategic goals. Establish short- and long-range plans and goals to achieve organization membership objectives. Meet or exceed budget targets and financial performance goals and objectives. Evaluate effectiveness of strategies, such as fee and membership category structures, services, materials, benefits, and policies relating to retention of current members and acquisition of new members and recommends changes as appropriate to attain goals. Complies with all organizational policies & procedures, and project milestones, that cross department lines such as those established by accounting (i.e. budget and on-going financial management), human resource (i.e. performance management), and information technology. Present to Leadership Team and volunteer leaders.
Minimum required a Bachelor’s degree. Preferred advanced degree and or CAE certification. Minimum 6-10 years of membership management experience in a professional society. At least three years in a supervisor management role. Preferred association experience with strategically managing the entire membership/volunteer function. Experience serving as liaison to internal and external groups. Exposure and/or experience to marketing principles and tactics, particularly within a multidisciplinary association environment.
Must have significant knowledge and experience using CRM or comparable association management systems, and using data to support membership initiatives. Must possess an intermediate working knowledge of Microsoft office products including Word, and PowerPoint. Must possess advance working knowledge of Excel to include pivot tables and formulas. AMS experience with Clear Vantage preferred.
Additional Salary Information: Submit salary requirement in cover letter along with resume.
About The Gerontological Society of America
Society is undergoing a demographic shift where older persons are living longer, contributing to our culture in greater ways than ever before, and are driving change in all aspects of our lives. The Gerontological Society of America (GSA) is the nation's oldest and largest interdisciplinary membership organization devoted to honoring aging, advancing its study and disseminating information among scientists, decision makers, and the public. We believe that research from diverse areas is the best way to achieve the greatest impact and promote healthy aging.
The Society’s headquarters is in the heart of Washington, DC. Staff — working with our energetic volunteers, manage the activities of the organization. GSA has 5,500 domestic and international multidisciplinary members that affiliate with one of four professional areas: Biological Sciences, Behavioral and Social Sciences, Health Sciences, and Social Research, Policy, and Practice. We have special programs for emerging scholars and the faculty of the next generation of gerontologists. The Society fosters collaboration between physicians, nurses, biologists, behavioral and social scientists, psychologists, social workers, eco...nomists, policy experts, those who study the humanities and the arts, and many other scholars and researchers in aging to ensure patient-centered care is the standard of care.
Programmatically, GSA publishes the longest-running and most widely-cited peer-reviewed journals in its field: The Journals of Gerontology, Series A: Biological Sciences and Medical Sciences; The Journals of Gerontology, Series B: Psychological Sciences and Social Sciences, The Gerontologist, and Innovation in Aging, our first interdisciplinary open access journal. GSA convenes an Annual Scientific Meeting which showcases the latest advancements in gerontological research. This event attracts approximately 4,000 professionals, and the meeting consists of more than 450 peer-reviewed scientific sessions. Staff work to drive fact-based policy to ensure that older persons are provided the greatest opportunity for productive aging. We pride ourselves on being a connector, convener, collaborator and a communicator.