Communications/Editorial, Marketing, Public Relations
4 Year Degree
Come work in public relations on the leading issue of the day in Michigan: Transportation infrastructure. Poll after poll shows that restoring Michigan’s crumbling roads and bridges is the most important topic on residents’ minds. County road agencies impact every Michigan resident every single day, and have a story to tell! Be part of a dynamic, strategic team and help deliver our messages to several audiences across a variety of channels. Members of the County Road Association of Michigan are responsible for 75 percent of local roads in the state and 52 percent of the bridges. We need an enthusiastic, self-starting Communication Specialist to drive messaging to gain support for CRA and our member agencies at the statewide Association level. We need a top-notch Communication Specialist to: •Create and execute communication plans to achieve the Association’s strategic goals; •Write and drive production of our award-winning quarterly magazine; •Execute traditional media strategies including news releases; •Execute the Association’s digital platform including Facebook, Twitter and YouTube and leverage digital and traditional media content; •Provide support to Association’s statewide Public Relations Committee; •Coordinate Associate Member communications; •Coordinate consistent messaging and branding across internal, external and legislative audiences.
Excellent writing skills are a must! Superb writing skills including spelling, grammar and sense of news. Bachelor’s degree in journalism, public relations, marketing or closely related area plus three years of progressively more responsible experience developing and executing communications plans. Demonstrated track record and references as a self-starter, and a good team player. Published articles and/or brochures and websites. Hands-on experience with video production, Word Press, MailChimp, Facebook, Twitter and YouTube. Bonus: Association or nonprofit background, with associate member experience.
About County Road Association of Michigan
Roads may be the one tie that unites all Michigan residents. Whether you’re a licensed driver or not, roads and streets and bridges are a vital part of modern life.
Properly maintained roads allow us to get to work, the store, the doctor’s office, friends’ and relatives’ homes, vacations and most everywhere else we need or want to travel. Roads help create and sustain jobs by allowing trucks to bring Michigan goods and natural resources to buyers around the globe. Roads also bring food and other supplies to Michigan stores. Roads create recreational opportunities, as well.
County road agencies are responsible for ensuring safe, efficient transportation on 73 percent of the road miles in Michigan. And having quality Michigan roads depends, to a large extent, on county road commissions and road departments.
The County Road Association (CRA) of Michigan works with all 83 county road agencies on matters of common interest.