The Gerontological Society of America, a 501(c)(3), $7M organization, with 5,500+ members is seeking an associate director of membership to plan, direct, coordinate and administer membership functions and operations which encompass member recruitment, retention and engagement efforts; membership development; Membership Groups relations; customer/member relations; member database integrity, and reporting. Evaluate effectiveness of strategies, services, materials, benefits and policies relating to membership; and work with marketing staff to strategize and develop membership efforts and web content. Create a roadmap to membership growth, outlining a data driven member engagement, retention, and recruitment strategy and implementation plan. Serves as primary liaison to the Membership Groups following governing policies and procedures.

Develop strategies and programs to stimulate member engagement as a means of membership renewal.  Analyze data and conducting research to align current engagement opportunities with member needs. Create vision through training programs, which will help to continually improve volunteer leaders support and engagement within the society.

In conjunction with the Vice President of Publishing & Professional Resources, create and deliver new professional resources, member benefits, and affinity programs. In conjunction with the Membership Manager, coordinate and build positive relationships to engage various Membership Group activities to retain members and increase renewals.

Works collaboratively with Associate Director of Marketing & Social Media to facilitate effective and productive membership campaigns that meet recruitment and retention goals. Responsible for the member value proposition, positioning to appropriate audiences and highlighting member benefits. Develop a comprehensive marketing program to include direct mail, electronic and social media campaigns, website content, grassroots membership programs, Jobs/Career Center.

Provide strategic direction and financial planning for the membership function as it relates to the organization’s strategic goals. Establish short- and long-range plans and goals to achieve organization membership objectives. Meet or exceed budget targets and financial performance goals and objectives. Evaluate effectiveness of strategies, such as fee and membership category structures, services, materials, benefits, and policies relating to retention of current members and acquisition of new members and recommends changes as appropriate to attain goals. Complies with all organizational policies & procedures, and project milestones, that cross department lines such as those established by accounting (i.e. budget and on-going financial management), human resource (i.e. performance management), and information technology. Present to Leadership Team and volunteer leaders.